ABOUT THE BOOK
The Excellent Choice
What if excellence isn’t just a goal — but a choice you make every day?
In The Excellent Choice, development coach Cotton Bain delivers a compelling blueprint for those determined to perform at their highest potential. Grounded in over two decades of coaching experience, this powerful guide explores the energetic foundations of success—vision, authenticity, preparedness, and initiative.
Through poetic insights and methodical reflection, Bain invites you to access your personal “energetic toolbox,” empowering you to meet challenges with confidence, clarity, and purpose. Whether you’re an athlete, entrepreneur, leader, or lifelong learner, The Excellent Choice challenges you to align your thoughts, actions, and habits with the person you aspire to be.
More than a motivational read, it’s a transformative journey into self-mastery, offering readers the tools to cultivate resilience, form meaningful alliances, and make choices that honor their vision.
Your best self isn’t accidental — it’s intentional. Excellence is your choice. Choose it today.
The Author
Cotton Bain is a development coach in Switzerland. Cotton Bains provides support and guidance to ambitious individuals and groups, throughout their endeavor towards success and fulfillment. Cotton has cultivated efficacious strategies conducive to the success of his clients, Cotton emphasizes the importance of utter preparedness and purposeful initiative.
Buy the Book
Unlock your full potential with The Excellent Choice—a powerful guide to purpose, authenticity, and peak performance. Choose excellence daily. Prepare, act, and thrive with clarity, confidence, and commitment.
